Upper Deck has lost Marvel to Fanatics.

[fabiani12333]

Originally Posted by HiltonL

On the other hand, if they get Superfractors and Sapphire and like it, then the old inserts fade into history like everything else when there is a new hotness

A problem arises when Topps inevitably pumps out several chrome Marvel products every year with superfractors and sapphire parallels of the same characters -- it'll get old fast.

There will be a push by Fanatics marketing, breakers and influencers to pump up the first few Marvel releases -- chase the first Spider-Man superfractor, bro! It'll sell well due to the novelty. But after that, Topps will either need to make unique and desirable products to hold people's interest and attention, or find some other types of gimmicks like bounties to drive sales.

I say, good luck.