Bowman is the king of that. But the issue is when the Chrome comes in the same pack, it fundamentally devalues the paper, which simultaneously devalues Bowman Chrome as a set. The hobby would probably be better off if Bowman was just a paper set and Bowman Chrome was a standalone, like Topps and Topps Chrome. But that would decrease the overall MSRP between the two sets, and I think they've realized they make a lot of money off getting to print duplicate sets of chrome rookie cards/chrome autos between Bowman and Bowman Chrome.
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