Quote:
Originally Posted by fabiani12333
I'm pretty sure Skybox/Fleer and Upper Deck were the most innovative companies in the industry at the time. The dufex technology was the one noteworthy thing I remember from Pinnacle at the time. Score/Pinnacle just wasn't a popular brand after the early 90s.
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I was being somewhat overdramatic for the purpose of the post, as I was tongue-in-cheek attributing the cause of the bankruptcy to a single factor. Of course, not only was the bankruptcy more complicated than that (poor management, overextention in the purchase of Donruss, etc...). And was also a bit overstating the dominance of Pinnacle in innovation. I agree that Skybox/Fleer was definitely up there on the innovation front. But I disagree that Upper Deck was. Yes, the game jersey innovation was major, but I don't feel like they were doing much else, and their card technology paled in comparison to Pinnacle and Skybox. But remember, there is more to innovation than card technology. Things Pinnacle was doing like multi-product inserts (e.g. Crusades and Epix) were also innovations. The first printing plates, unique packaging such as cans and tins, and other things outside of just card technology were also innovative. But while Skybox was also doing cool things with things like layered sets like EX, Pinnacle was definitely doing unique things with cards as well. Ultimately, my point was that the innovations Pinnacle was doing were way too expensive to maintain, whereas Skybox seemed to make wiser decisions that kept them in business (at least a little longer).