It varies. The athlete has a price, and that price doesn't change. So if the athlete wants $100 per signature and is willing to sign 250 items, the rest of the "math" is up to the promoter. As long as the athlete gets his $25,000, he couldn't care less what the promoter charges. Some promoters will treat signers as loss leaders and absorb much of the cost to entice guests. Others treat this as a true business where they will charge X above $100 to make sure they get enough profit.
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