This dude Gary was in the Topps Town Hall meeting for Hobby Stores and talked for 10-15 minutes.
-Sounds like they want this to compete with Pokemon(Good luck)
-He mentioned if Hobby Shops are going to carry the product he is going to send his "followers" to the store. I don't know if this is something as basic as calling out a store on social media, or if Topps will eventually have a database similar to Warhammer where people could put in their zip codes and it would spit out stores within X radius that carry this product.
-Mentioned Topps limited print run to ensure success
-Hobby stores will get offered if they have purchased Star Wars/Entertainment products in the past.
-Whether we believe in this dude or not, Topps does so there's money behind it.
Make of it what you will. To me, as a store owner, it's just another product to put on the shelf.
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