[Tonic3]

I'm surprised Brady is willing to risk his reputation getting into the card/memorabilia business. We all know how shady/dishonest people can be in this "hobby" but have no fear, with Tom Brady's endorsement I'm sure everything will be on the up and up.

Apart from the shady side of things I think the market will continue to correct for the next few years. Card shops and businesses that popped up during the Covid boom will struggle to continue to rope in unsuspecting victims and convince them to pay for overpriced/watered down products. Of course, if Brady simply sold the rights to use his name and didn't actually invest any money then I'm sure he'll be fine......apart from any blowback he gets if something dishonest happens "under his watch".