tangential chime-in from an ex-employee in charge of celebrity signature acquisition ...
I know of a company who wants five signatures of a high-profile actor just to say "we had XXX sign for our product." -- Instead of even trying to deal with an Agent or Management Team, they just booked an employee to attend a Comic Convention and pay full-market rate.
I guess it's a win-win. Collectors get the cards (at very long odds), and the company gets to add the name to the Sell Sheet for promotion.
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