It's interesting that he conflates collectors with people interested in "alternative investments". While undoubtedly there is some overlap, those are by and large different types of people with different hobby needs/wants.
Because while there may be 50-100 million people interesting in gambling/investing on sports cards, there are nowhere close to that number of people who actually collect them.
If he's serious about increasing the size of the collector base, then the number one thing he has to do is increase availability/distribution. Get back to the days where cards were available at every supermarket/drugstore/gas station.
And since MLB is your partner, make cards much more available at MLB & minor league stadiums. Have more card giveaways....heck....get vendors roaming the aisles selling them.
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