Quote:
Originally Posted by brothertona
In March, CNBC's Jabari Young reported the NBA might seek a "$75 billion rights package, up from its current $24 billion deal" when its contracts with Disney DIS +0.5% and WarnerMedia expires after the 2024-25 season. "One person familiar with sports media deals" told Young that the NBA "could get $70.2 billion over nine years, using metrics including total viewer hours, which helps networks determine the value of sports league rights."
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I thought the number of viewers to the games went down significantly, with only viewerships to highlight clips went up, so how can they charge more?