There was a box set it seems.
Quote:
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Finally, being issued on an ongoing basis is the LeBron James Freshman Season Collection (available now for $49.99 plus shipping). The set details James’ entire season, with one card for each game (85 different cards). Collectors ordering now will get a binder with sheets, plus cards of James’ first 15 games, plus a special e-card. After registering online using the enclosed e-card, collectors will get the remaining cards in two shipments later this year.
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There was also a chance of an auto in there.